Hannes Schmid‘s talent for using his life and experience creatively to form his own personal visual language is also reflected in his fashion photography, which led him to work with well-known magazines.
Here, it was the settings against extraordinary realistic backdrops that led to a new language in the fashion industry of the 1980s. Hannes Schmid was the winner of awards such as “Best Fashion Photographer” (1988) and “Best Fashion Picture of the Year” (1992, Life magazine). His most outstanding commissioned works include his cooperation with Phillip Morris, BAR Honda, IntelSat and others. Schmid has succeeded in transforming much of this work into part of his own personal artistic oeuvre.